Main Dashboard
Once you have logged in to your main account, you are presented with your main Dashboard page, as illustrated below.
The dashboard contains your statistics overview details on recent visitor numbers, their gender, which social account they used to log in, how many likes and follows you have received, and how many social media posts your customers have made about your venue. You also have access to statistics on the number of automated emails sent, along with the number of your customers who have upcoming birthdays in the next 30 days.
You can mouse hover over an individual date in the graphs to give you the total number of visits, likes, social media posts or emails sent for any given day.
The menu on the left gives you access to your individual location statistics and configuration, your collected data, and your automated emails configuration screens.
Setting up your branding and social media
Generally, we’ll set up some branding and other details for you before we send out your router, but you will always have access to this yourself to make any modifications to your logo, welcome messages and choice of social logins.
To access your branding, click on the Locations tab on the left, and in the dropdown, click “Location Settings”.
If you have more than one venue in your account, you’ll see the list at the bottom of the screen, Simply click on the venue name you want to configure and it will expand.
Global/Location settings
An important consideration when talking about your location settings is the distinction between Global and Local settings.
Global settings will affect every location in your account. Location settings override the Global settings for an individual location.
For example, lets say you have a chain of pubs under one brand, all using the same logo, but you have a different Facebook page for each one. You can set up your branding in the Global settings, and your individual Facebook settings in each of the individual Location settings. That way you can have a different post set up for each Location.
Choose the settings which apply to you. If you only have one location, then you can set everything in Global Settings.
Branding Settings
Once you have chosen the appropriate Branding link for your account, you will be presented with a simple screen that gives you option to configure your splash screen (the screen whcih your customers will see when they connect to your Social WiFi.
The top section contains four settings. The Branding Title is used for a plain text description of your venue, and is used if you do not have a logo. This should ideally be a short piece of text, such as your venue name.
The Branding Logo option allows you to up load a logo of your choice, which is displayed at the top of the splash screen. It appears on a white background at around 50% of the width of the splash screen.
The Top Image is used for a large picture, and covers the full width of the screen. This is useful if you want to place a photo with text on it as a header to your screen. It’s recommended that this be a width of 640px. The height is up to you, but be away that the taller your image, there’s a possibility that users will have to scroll down your splash screen to log in.
n.b. If you select a Top Image, it will override both Branding Logo and Branding Title. If you select a Branding Logo, it will override Branding Title. Only one is displayed.
Login Page
You also have options to control the text display on the Login Page. This appears below your logo and above the Social Media selection boxes. It’s possible to have a large and small font message here. If you wish to have no message, insert the short code {{blank}} in both the Login Message Large and Login Message Small boxes.
You can choose the background colour of the Social Media Login boxes displayed on the splash screen. This is a standard web-based HEX format code. For example, the Fusion WiFi colour code is #42a9e0. You will need to put the hash in front of the code. Ask your web designer for your HEX code.
The Background Colour is used on the Email Login screen. You should generally set this to be the same colour as above.
n.b. Please note that the login boxes and all text on the login screens is White, so when choosing a colour here, ensure it is dark enough to maintain readability,
Landing Page
It is possible to have your customer redirect to a landing page of your choice. This could of course be your website.
However, please note that should you set this option, the standard Fusion Landing page will be replaced. This means that you will no longer present the option to have a Facebook Post or Twitter Tweet to your customer, nor will you be able to add an Advert.
It would be our recommendation to use our Automated Emails function with a link to your website instead, as the Facebook and Twitter posting tools are well used and quite valuable.
Social Media Settings
To access your Social Media settings, click on Global Social Media Settings or Location Social Media Settings on your Location Settings screen (illustrated above).
This screen allows you to configure which login methods you wish to present to your customer. You may choose from Facebook, Twitter, Google, LinkedIn and Instagram, along with a verified email login option called Basic Data Collection.
It is usually best to choose 4 out of the five social media login methods to keep your splash page neat. You can add Basic Data Collection in addition to the four social media settings.
To add an option, click Install. To edit an already installed option, click Configure.
Facebook Settings
The Facebook settings screen allows you to configure your Facebook page, whether any Like is compulsory, and your pre-written Facebook post.
The Text for page like setting is the message that appears above your Facebook page during the customer login process. Generally, we’ll set this to “Please like our Facebook page”. If you have compulsory Likes turned on, the set it to “Please like our Facebook page for Free WiFi”, to ensure your customers realise they must like your page to get online.
The Page ID should be set to your Facebook ID, whcih is usually in the form of the plain text which appears in the Facebook URL, or a Facebook numerical ID.
For example, the Fusion WiFi Facebook ID is fusionwifi, because our Facebook URL is www.fusionwifi.com/fusionwifi
n.b. Do NOT insert your full Facebook URL in here, only the Facebook ID, otherwise the login process will fail.
The Compulsory Page Like option, when ticked, ensures that the customer must like your Facebook page before they are granted Internet access. If you uncheck this box, then the option to skip the process is added to the customer login process.
n.b. Please note that if a customer already likes your page, the option to-relike your page does not present itself during the login process.
The Wall Post Content is the text that will be written to your customer’s wall should they choose to post it as part of the login process. This cannot be made compulsory. Some good examples of wall posts include “I’m having a great time at XXXX, come and join me!”, or “Really enjoying my tea and cake at YYYY”.
The Wall post Request Text is a simple prompt to encourage your customer to post to their wall.
In posting to your wall, Facebook automatically tags the post with your venue’s Facebook page, so this function also serves as a Check-in function.
The oAuth Application ID and oAuth Application Secret fields should be left black.
To save, click “Add Social Media Provider”
Twitter Settings
The Twitter settings screen allows you to configure your Twitter page and your pre-written Twitter Tweet.
The Text for follow request setting is the message that appears above your Twitter page during the customer login process. Generally, we’ll set this to “Please follow us on Twitter”.
The Account to Follow should be set to your Twitter ID, which should include you @ sign.
For example, the Fusion WiFi TwitterID is @fusionwifi.
n.b. Ensure the @ symbol is in place or the login process will fail.
The Tweet Content is the text that will be written to your customer’s wtimeline should they choose to post it as part of the login process. This cannot be made compulsory. Some good examples of Tweets include “I’m having a great time at @XXXX, come and join me!”, or “Really enjoying my tea and cake at @YYYY”.
The Tweet Request Text is a simple prompt to encourage your customer to post to their timelines.
The oAuth Application ID and oAuth Application Secret fields should be left black.
To save, click “Add Social Media Provider”
Google, LinkedIn and Instagram Settings
Settings for Google, linkedIn and Instagram are simple in that there are no user-configurable settings. You simply Confuigre them, and Add Social Media Provider.
The oAuth Application ID and oAuth Application Secret fields for all these social media login forms should be left black.
Basic Data Collection Settings
The Basic Data Collection is used for customers who do not use any of the available social media accounts. It requires registration of a verified email address that can be used in all Fusion WiFi locations.
Use the settings as default shown below, and click Add Social Media Provider to save.
Data collection and export
The real value of Fusion WiFi’s Social WiFi system is the collection of customer data which you can use to send targeted, relevant offers, by either email or through your social media marketing campaigns. A wide range of both publicly and non-publicly-available data is collected from the social networks when the customer logs in (with their permission), and this data is available to you on the My Data screen. You may download it and export into your own CRM.
To filter your data for display or export, perform the following:-
You may select the year in the dropdown list. You may also select either the month of that year, or the All option, to filter the data accordingly.
For example, to see all data collected in 2014, select “2014” from the first dropdown, and “All” form the second. Then click Filter.
You can then expand the view to show more than the default 10 Rows by selecting the dropdown on the left. You can view up to 100 at a time.
To download the currently filtered view, click Download Data.
n.b Please note, you must select and filter your data before you download it. if you do not, the default download will be all data currently available to you in the current year and month. Please note, data availability is limited by which package you have purchased.
You may view a users’s publicly availalble Facebook, Google, LinkedIn or Twitter page by clicking on the appropriate option in the left-most column.
To view gathered data about an individual, click on their name. This will present to you details including the number of times they have logged in to your venue, along with other available information.
The Birthday and Email address fields are self explanatory, and are shown where available. Twitter does not capture an email address.
Once downloaded, the data is available as a .csv file which can be imported into your favourite mailing program. Or why not use ours, which is much cheaper than Mailchimp or Campaign Monitor. More details here.
Setting up Automated Emails
The Automated Emails screen is accessed by clicking on Automated Emails in the left menu. From here you can configure the type of email sent, when it is sent, what triggers it and who sent it.
Email Settings
The Email type option allows you to choose the trigger for sending an email. The options are “When a users logs on”, “When a user likes you page”, or “When a user posts to your wall”.
The Send Delay is the time, in hours, after the trigger point has passed. By setting this option to zero, an email is sent immediately.
Email Headers
You can configure the From name, From address and Email Subject here. These will appear in your email header. The From Address will also be your reply-to address.
Email Content
The emails you send can be in Plain Text or HTML format, and should be pasted into the appropriate boxes. you may use the shortcode {{first_name}} to personalise your emails to your customer.
n.b If you choose HTML, you MUST put a plain text email in also,. you do not need an HTML version if you only send a plain text email
n.b. The automated email system is designed to that each email is sent only once to your customer. You can set up one “Welcome” email, with some general details about your venue or an offer, and it will only be sent to all new users once. You may then sent up a second email which is sent separately for a different purpose.
As each email is only sent once, a good tool is to delete this second email and make a new one on a periodic basis, perhaps to inform customers of upcoming events in the coming week. More than one concurrent email is available on the Core package and above.
Setting up Advertising
You can place adverts on your landing page if you choose, using the appropriate package. You simply set this up in your dashboard as per the screen grab below, from the Location or Global Branding Settings page. You may have up to 4 adverts. You supply an image and a link – it’s simple.
Your landing page will display your adverts. Here are a number of configurations, depending on how many ads you display and whether you have your Facebook Post link activated.
Adding advertising is a great way to receive revenue from your suppliers. Everyone who logs in is guaranteed to see the advert, which is a great selling tool for you.