How much money do you spend advertising your business? Some of our local customers are spending around £700 per month on radio advertising. That’s not a small amount of outlay for a small business. Radio advertising, while target a population by location, does not target by age, gender, interests or any other factors. It’s a one-size-fits-all form of marketing, and if you want to target the popular morning and evening commute times, then you’ll pay extra.
What about print advertising? Our local paper charges £600 for a half page advert, and that’s just for one edition on a Saturday. So that’s about £2400 if you wanted to advertise every week! Who are you targeting? Who’s reading it? You’ll never really know for sure. Could you cut this kind of spend by 95% and reach more customers? You bet.
How much time do you spend making sure your adverts run in the right way at the right time, in the right format? There just isn’t enough time in the day is there? How can you spend time calling up magazines for costly adverts that only run when they tell you? How do you get a chance to keep your Facebook page up to date when you’re busy making sure your business is running smoothly? Your time is valuable. Let us save it.
Getting people to advertise for you is the next big thing, we think. Word-of-mouth is still the most effective form of advertising there is. People are much more likely to trust a recommendation from a friend. Just think about how much work is involved in getting new customers. Getting recommended practically halves that effort.
By engaging with your customers with Social Media, you can make a real difference to your bottom line. As they share your posts and upcoming events, you’ll reach a whole new audience. A share is, for all intents and purposes, an endorsement of your business.
So, how do you get people to like and share your social media content? By offering them free WiFi from Fusion WiFi, you can get automatic Facebook likes and increase your audience. Not only that, you’ll be reaching actual customers who’ve been in your venue and experienced it. As long as you’ve done your Customer Experience job correctly, they’ll likely recommend you to their friends on the Social Networks by being more likely to share your posts and updates.
The costs of Social WiFi are considerably smaller than that of radio advertising, and when compared to print, well, it’s a no-brainer. Have a look at our packages page for more information.
Minimise your effort with Social WiFi. Spend less effort attracting customers to your social profiles. And our built-in email system can target anyone who logs in, enticing them back with a money-saving offer. Reach anyone in a relationship and get them to book a cosy table together.
You can’t do that with a half page advert, can you?