With Town Centres and UK High Streets facing ever more challenges to solve, developing the digital infrastructure of these areas is firmly on the agenda for many councils, town centre managers and BID teams.
In addition to designing, installing and managing public WiFi networks, Fusion WiFi can now offer a number of innovative solutions which can easily be integrated into any Town Centre WiFi network to provide a host of benefits for visitors and councils alike.
Online Town Centres
When considering how WiFi Networks can be used to increase metrics such as length of stay, average spend and local productivity, it pays to think of the Network as an “online town centre”.
What do we mean by that? Well, since the WiFi Network can only be reached by a user who is physically present and verifiably in the local vicinity, this introduces some interesting opportunities that are just not feasible on the wider web. Add to this that users generally respond very positively to technology that make their lives easier and you have the potential for something very “sticky”.
In the very simplest form a dynamic splash page can be displayed once the user has accessed the Network. This could provide links to services, timetables for public transport or promotions for upcoming events.
Taking that concept a few steps further and you have the potential of a mobile city guide which can be seamlessly downloaded onto a user’s device via the WiFi Network without the need to visit any app stores! Such an app could include links to daily offers from participating retailers (think free soft drink with your lunch time meal).
With usage fully anonymised it is also possible to provide accurate footfall tracking alongside the solution.
Fusion WiFi are actively looking for a suitable Town Centres and forward-thinking BID Managers who would benefit from the integration of this technology. If this sounds like you, please get in touch below!