Do you pay hefty commission to hotel price comparison websites? In today’s world, it’s unavoidable if you want exposure to your property in the highly competitive travel industry. Bournemouth, for example, has hundreds of hotels with a wide range of sizes, from a standard guesthouse or B&B right up to the five-star resorts.  How do you get yourself in front of your customers?

Most people check to see if a hotel offers WiFi when they’re doing their research. If it’s chargeable or not offered, that’s a big no-no in today’s connected world. If you don’t already offer it, then you really need to consider it. If you do, great.

You may think of WiFi as just another business expense, but it needn’t be that way. If you implement Social WiFi, not only will your customers be able to access it quickly using their social media accounts (no cumbersome form-filling to get online here), but you’ll gain access to a wide range of information that can be used for marketing in return.

You could get a Facebook like for every person who logs in, or a Twitter follow. Or you could capture your customers’ email addresses which can be added to your newsletters. You could also capture this data from non-residents who come to visit you for a conference.

What can you do with this data? Well, if you are socially connected, you can now increase your reach through  your Facebook and Twitter updates. Good, relevant content is going to be shared by your customers among their friends, increasing exposure for your hotel.

The most powerful thing, though, is targeted email marketing, enticing your customers to return with an offer. They can be directed to book directly with your website, so you’ll reduce the commission payments to online booking comparison sites and increase your direct revenue.

Plus you’ll have the added bonus of keeping a loyal customer base of returning visitors.

To talk more about how Social WiFi can benefit your hotel, call us on 01202 912 202.